Wearing Pink

“Strangely, at the same time that pink is crossing presumed gender lines, it’s being newly held up as a feminist symbol. Look at any image of the Women’s March on Washington and beneath the posters is a sea of pink “pussy hats.” In more subtle ways, pink is also being reclaimed in pop culture and repositioned as a symbol of female strength: at Rihanna’s all-pink 2016 VMAs performance or in the hue of Blue Ivy’s tiny suit at the 2017 Grammys. If the pink pop culture icon of the 90s was Gwyneth Paltrow in that taffeta Ralph Lauren princess gown at the 1999 Oscars, today’s is Solange, wearing that powder-pink jacket in the video for “Cranes in the Sky.”

Her soft pink wrapping is protective but also joyful. Beyond its gendered associations, pink is a color that calms and pacifies. In the 1960s and 70s, researcher Alexander Schauss studied subjects’ psychological and physiological responses to the color pink, and developed a shade he called P-618. Later renamed Baker-Miller pink, the color, he found, induced “a marked effect on lowering the heart rate, pulse and respiration as compared to other colors.” As we enter a new and troubling time in U.S. history, what color could be a better antidote? New York designer Sander Lak, of the colorful brand Sies Marjan, recently advisedΒ i-D, “If you always wear pink, I’m telling you, you will feel happier.””




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